10 Quick & Easy Content Ideas For Social Media
Though down the years, social media marketing was seen a luxury, in 2018 it now should become a priority.
Just look at how many people are using the most popular social media sites these days (according to Statista):
- Facebook = 1.8 Billion active users
- WhatsApp = 1 Billion users
- Instagram = 600 Million users
- Tumblr = 550 Million users
- Twitter = 317 Million users
Just think about how many potential customers could be in and amongst those billions!
You can send people from your social media posts to your websites or landing pages and you can use a squeeze page to collect emails and build a list of subscribers.
But it’s not just about the traffic. You can also collect loads of feedback and interact directly with your customer base to help you make informed decisions about what works well for your business.
Coming up with ideas for social media content can be difficult, but don’t despair, we have 10 great, quick and easy content ideas for your social media profiles so you’ll never come unstuck again.
Social media can be one of the better traffic sources out there (quite frankly the best traffic source for many), but you do need to put in the effort into it to get it performing to its maximum.
Here are 10 great content ideas that you can start using today.
10 Social Content Ideas to Engage Your Audience
1. Links to Your Blog Posts
Every time you post on your blog or website, post a link to your social media profiles and you’ll attract clicks to your site.
It makes you look like an authority and it will captivate your audience. Especially if that content is good!
You can also get multiple uses from each piece of content you post too by posting older blog posts if they are still relevant. It just gives you more content to link to.
2. Sales, Coupons & Promotions
Everybody loves a good deal, so keep your visitors on their toes and keep them excited with special offers, discounts and promotions on your social media feed.
Not only will it increase sales, but people will remain interested and they’ll keep coming back for more.
3. Product Photos
These can either be pictures of the product itself or of your employees or customers using it. Ask your customers to submit photos of their family engaged in an activity related to your business.
For instance, a restaurant may ask for photos of their customers eating at their establishment.
By making your customers feel like reality stars, you’ll attract more loyal followers and impressively boost overall social engagement. Not only that but sometimes, “seeing is believing.”
So posting images of your physical products can really entice people to buy.
4. Offer Tips, Tutorials, and How-To’s
Post quick tips in written, picture, or video form to help your audience with specific actions related to your product or service. You can probably think of a thousand things your customers and potential customers struggle with; help them out with a series of content to make their lives easier.
For instance, a yoga instructor may offer tips to help customers choose the best yoga mat or best retreat destinations, and offer their affiliate link straight to the page where they can buy it!
Infographics are all the rage right now, as they offer usable, condensed info on a subject. Search for Infographics related to your industry and share them.
You can even create your own infographics to share and there are a number of websites which now cater for this, such as Piktochart
Your audience will love your infographics and share them with others as well. For instance, a small day-care may post a flowchart depicting different ways to handle a three-year-old’s tantrum. There is a ton of info available that can be turned into an infographic.
6. Post a Variety of Videos
These can either be your own videos or other people’s. You can create your own with your smartphone, cam or outsource them cheaply. You can also repost other people’s videos from Youtube or other video sites.
Wherever you get them from, make sure they are perfect for your niche and offer MASSIVE value to your visitors.
Tips videos, offering ‘secret’ tips in your niche go down well. You should focus predominantly on valuable tip type videos, but you can mix a few amusing or entertaining ones in too.
7. Post Fun Stuff
Sometimes, you should just post something light-hearted. If you’re not comfortable posting anything humorous, try something inspirational.
Try and reserve these posts to simply fill in times between your regular posts.
For the most part, keep your content focused and related to your industry.
8. Reply to Your Audience
It may be hard to believe, but some businesses don’t respond to their social media audience’s posts at all. Make sure to keep the conversation going.
Reply to ALL of your customer comments. It can be time-consuming, but responsiveness is critical to your brand’s reputation.
Set a goal for how quickly you respond to customers. Your turnaround time should be dictated by the nature of the post. For example, you’ll want to respond to a customer grievance promptly, to make sure they’re happy and spend some time to respond to other comments.
Some business owners are petrified by the idea of receiving real-time negative feedback about their products and services on a public stage.
But when you stand behind your brand and display your ability to provide world-class customer service, responding to customer headaches will actually put your business in a positive light.
9. Post Quotes
A great way to fill your editorial calendar is to have a designated day of the week (or every two weeks) to post a quote. These don’t have to be business related, they can be motivational, funny, etc.
You can also find an industry leader, entrepreneur, or business guru you admire and follow his or her blog.
Post the snippets and quotes you think will be most meaningful to your customers.There are several sites on the web that specialize in quotes on various themes.
10. Clear Up Myths and Misunderstandings
Post a common industry myth and give your take.
A dog breeder may debunk common fears regarding Pit Bulls and post a series of videos featuring his or her furry friends and facts about the breed. To keep this conversation going, you can do a quick search for related articles and follow-up by posting the additional content.
As a product owner or affiliate you simply can’t get enough traffic to your money sites. Social media can help to funnel visitors from your profiles to your website. And it’s free unless of course, you decide to ‘Boost’ your posts with a paid campaign, which is another option.
The trick is getting as many followers as possible and posting consistent, high-value info to actually helps your visitors overcome the problems they may be having in your niche.
The more you post high-quality, varied content to your social media profiles, the more interest you’ll build and your traffic will start to grow.
Keep at it and have your own schedule for what and when to post and by spending a little time each day right now, you’ll be building a targeted traffic grabbing asset for the future.