10 Great Reasons To Start Video Marketing
Whether we’re talking about offline or online marketing, there are so many different ways to get visitors to your website, and video marketing is the best of the lot.
Your audience are now used to buying online they’re also watching video ads, more than ever. And these ads convert.
Everyone loves video, and now in 2018, visual content can be created quickly and professionally and will give you so much more credence than a typical blog post. Plus, it works perfectly for mobile.
But you need to get them engaged straight away so they hang around! Grab their attention from the outset. People are obsessed with jumping from story to story, offer to offer, so keep in mind you need something that grabs their attention.
The potential traffic available for video is crazy. Almost a third of all people on the Internet watch hundreds of millions of hours of YouTube videos every day, YouTube currently has over a billion users, and it reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. It’s the perfect for marketplace for consumers.
Don’t forget: you don’t have to have a degree in videography to make your own videos.
You could even do it as a PowerPoint presentation which would make it even easier. Add in a simple voiceover or a little bit of music in the background, and the job’s a good’n!
Anyway, let’s get into the juicy stuff!
The 10 Great Reasons To Start Video Marketing:
1. Reach Your Potential Customers Fast
With millions of videos being watched every day, the potential for interactions and shareability is huge!
Many businesses struggle to engage with the younger generation because they use stale, conventional marketing techniques.
But when you post videos it’s a different story altogether. So many U25’s are actively watching videos on YouTube and interacting with the video in the comments and sharing it with their friends.
Videos help you get it in front of big audiences easily!
2. Makes It Easier To Sell Your Products
Many internet users admit that they take videos into consideration when researching or deciding to buy a product or service.
This could explain why marketers often experience a significant jump in conversions wherever videos are added, whether it’s a website, sales page, social media, email or other online properties.
- Marketers who use video grow revenue 49% faster than non-video users (VidYard)
- Video on a landing page can increase conversion by 80% (EyeView)
Videos with an effective call to action and a highly-targeted audience can build credibility, establish relationships, and open up doors that will send a lot more business your way.
In other words, they simply help sell your product or services better WITHOUT hard-selling.
3. It’s Low Cost
Any online business can have an effective marketing campaign for far less than what they would spend on traditional methods, thanks to video.
The longevity and exposure videos receive over time, means the costs are very low. Just make sure the videos you make are not limited to a specific time or occasion, as that will date them.
Of course, there may be times where a video is warranted for special occasions, but for the most part, keep them evergreen. This way, you can ensure long-term viewership without having to take down ones that are outdated.
4. It Helps You To Connect With Your Audience
Online videos allow businesses to bond with their customers, both existing and potential, so they’re great for promoting your business and narrating a story that at some level connects with your consumer base.
Videos have the power to educate, entertain, and inspire people into taking the action you want them to, which is buying your product or service or clicking on your affiliate links.
5. It’s Searchable
Consumers are always looking for new products and services and, since videos show up in search engine results, they can bring immediate attention to your brand or website.
In fact, many people now use Youtube as a search engine, so having your videos in there means you have a far better chance of being spotted.
Whether your target audience is simply browsing Google or looking on video sites such as YouTube, your video can pop up right in front of them if your videos are properly optimised.
It’s all about getting your brand in front of as many potential customers as you can because the easier you make it for your visitors to find you, the better results you’ll have.
6. The SEO Factor
It’s easy to SEO your videos, just like any other content you may use. It’s worth spending a little time on this for each of your videos, as you’ll see much better results from the search engines if you do.
The right set of keywords, meta tags, descriptions, and a catchy title are some of the essentials of SEO based marketing.
For businesses looking to create a brand image and dynamic online presence, videos can play a crucial role in the process.
The viral aspect of videos is another exciting aspect, as even a slightly viral video can lead to huge engagement, subscribers, shares and sales.
Sharing triggers natural embeds and links, that allows your video to rank for your keywords in the search engines. Which means more free traffic for you.
7. Great For Customer Engagement
Normally, if a business wants to find out how customers perceive their products and services, they would have to go through the detailed and cumbersome process of getting customer feedback.
Just to be clear, this is still something you SHOULD actively do.
But thinking of the right questions to ask, formulating a thorough questionnaire, and requesting customers to record their feedback takes a lot of time and effort.
It all changes with online videos. Videos have a powerful audio, visual, and emotional impact on the viewers.
Ever checked the comments section given under a particular video on YouTube?
Whether you are launching a new product, diversifying into a different segment, or marketing the latest promotions, you can get immediate feedback with no questionnaires and no hassle, only pure customer involvement, and opinions you can actually count on.
8. Perfect For Mobile
Everyone seems to have a smartphone now, which is great for video marketers. Did you know that over half of ALL YouTube traffic now comes from mobile devices?
Your potential customers are ready and waiting to hear your message, wherever they are.
Keep in mind, however, that today’s consumer likes short, snappy content – especially videos.
So shortish videos around 30 seconds to 2 minutes work best because there’s a better chance that they will watch the entire video and get to your ‘Call To Action’ at the end.
And remember, it’s your Call To Action or website link at the end of the video, that will bring in the clicks and sales.
9. Video Is Super Popular On Social Media
Share. Share. Share.
Whether it’s Instagram, Facebook, LinkedIn, Twitter, or YouTube, social media loves videos.
The best ones get viewed and shared. Making a statement, defying stereotypes, promoting a cause, or a fantastic tutorial – all of these various types of videos are circulating on social media.
- Every 24 hours, there are almost 4.75 billion videos shared on Facebook.
- On an average, 68% people who watch videos, make it a point to share them.
Are you starting to see the amount of exposure your business could get if you implemented a solid video marketing strategy?
10. It Levels The Playing Field
In some offline markets, huge marketing budgets mean you are the Boss. You can ‘own’ your market by having deeper pockets than your competitors.
Online it’s different. Especially with video marketing.
The success of video marketing largely depends on how well it connects with the target market, and how strongly that connection drives them towards a purchase.
So even a business with a small marketing budget, but a genius idea can see massive results if their video goes viral. In fact, a successful video campaign can build your brand for you.
Videos are everywhere, and everyone is watching them. For someone looking for a fresh idea to promote their business, videos are a fantastic opportunity to engage with the customers.
So it’s time for your business to start using videos for promos, ads, tutorials, video blogs, customer testimonials and anything else that helps you reach out to your target market.
Look at what other people are doing in other industries and you can develop your own ideas based on what you find.
Don’t copy obviously, but be more aware of the videos that appeal to you, determine what it is that works and it will encourage ideas of your own.
Keep it simple and fun. Make a video. Spread the word. Create a bond and watch your business thrive as a result.