Using Bing Ads To Get More Website Visitors
With any kind of PPC (Pay Per Click) advertising, you can target highly qualified visitors for your site. And the best thing is, you can get them live in a matter of hours.
When most people think of PPC, they automatically think of Google Adwords. But Bing Ads can be just as effective, and costs much less.
So in this post, we’re going to take you through learning the basics of running Bing PPC ads so you can get yourself advertising in no time at all.
Don’t think that this is going to work perfectly right away. Any traffic source you use, free or paid, needs to be given time. So it’s much better if you assign a budget for testing ads first, then escalate your successes to raise profits.
And also, just like with Google AdWords, you can get a voucher to use to start you off – £100 in search advertising when you spend £20 in Bing Ads.
Right, let’s get into it. Here’s how to set up your first Bing ads in 6 simple steps:
Step 1. Research
To come up with a plan doing anything in life you need to put in the hard yards and research, research, research.
Have a bit of a delve into the stats from your own business and find out how much money you’re currently making per visitor from your site, as this will give you an idea of budget.
So say you’re making $100 a day from 1,000 visitors, then you can spend up to 10 cents on each visitor.
Start with this on a small keyword and you’ll get almost guaranteed success. From there you’ll be able to invest more money over time, in order to reach a wider audience and scale things up.
But next, you MUST research your keywords. This is vital.
Once you find the right keywords, you can start targeting an audience which has a much higher conversion rate so you can earn more money per visitor.
Researching keywords is easy, but it does take time to do it properly. You can do using either Bing or Google’s Keyword Research Tool. This will allow you to see which keywords get the most searches and which have the most competition.
Step 2. Signing up
This bit’s nice and easy, but obviously something we can’t leave out. Head over to Bing and then sign up for a new account. And don’t forget to use your coupon!
Click here to get £100 in search advertising, when you spend £20 in Bing Ads.
Step 3a. Importing a Google AdWords Campaign
If you already have a Google AdWords account, then you can easily import your campaign over to Bing.
On the far right of the dashboard, you’ll see the button that reads ‘Import Campaigns’. Click that then click ‘Sign in to Google’ and enter your Google username and password.
You’ll then arrive at the next page where you’ll be able to select the campaigns you want and import them. Select them then click ‘Continue’.
But you won’t be able to just leave them alone and let them drive away into the sunset, you’ll need to select a few settings that are unique to Bing after you import like choosing the options you want for your bids and budget, the right time zone, and which Bing Ads account you want to import to.
Then finally click ‘Import’ and you’re done!
Step 3b. Creating a New Campaign
For those that don’t have a Google AdWords campaign to import, click ‘Campaigns’ and then ‘Create a Campaign’.
You’ll have the choice of choosing between regular search ads or product ads. From here you can set the Campaign name, the time zone, budget, location and language.
On the next page, you’ll set the bids for your ads, and this is where you’ll choose the amount you want to pay for each keyword.
From there, you’ll be all set up!
Step 4. Viewing Reports
Step four is important if you want to keep improving your campaigns.
You can find your reports by clicking the ‘Standard Reports’ button, and here you’ll see a breakdown of, CTR (click through rate), CPC (cost per click) and CPM (cost per impression).
You’ll also be able to see a ‘quality score’ which will give you a little more information about how your ad is performing.
Step 5. Setting Up Goals
You’ll also be able to set up goals on Bing Ads.
This will make it easy for you to calculate a CPA, which tells you how much you’re paying for each sale or for each new subscriber, which is often a much more useful metric than cost per click.
Just click ‘ Shared Library’, then ‘Goals’ and then ‘Create Goal’. You’ll be given a Bing Ads Tag and you simply have to copy this script and paste it on the relevant ‘target page’.
Step 6. Managing Ads
As you track the performance of your ads, you’ll be able to manage them and tweak aspects in order to get more performance out of them.
In particular, you’ll have the option to change things like your bid/CPC, to set up ‘negative keywords’, to use dynamic keywords and to set up ‘ad extensions’.
You can even use more specific targeting for customers in order to more specifically target people with your ads.
At this point, running your campaigns becomes a matter of monitoring the results, iterating and then monitoring the effects of those tweaks.
The more you do this, the more you’ll gradually evolve your campaign into a perfectly-oiled, money-making, traffic-driving machine.
In Summary . . .
Bing Ads are very targeted which means your conversions are likely to be higher, simply because your ad will only be shown to people who are interested in what you’re offering.
And compared to Google, you’ll be paying so much less.
Go through these steps and launch your first Bing Ads campaign today. It can take less than an hour to be up and running!